What is PPC?
PPC is a commonly used acronym for pay-per-click advertising. When someone says they are running PPC ads, they typically mean they are using Google Adwords or the ads that appear in the search engine...
View ArticleThe Importance of Blogging
What is a blog? A blog (short for “web log”) is a method for delivering frequent, often casual and more personal, content to your website visitors. Blog entries (called “posts”) are usually shown in...
View ArticleA Better SEO
SEO has evolved significantly over the past few years. Practices that were once encouraged and commonplace are now the quickest way to get blacklisted or penalized. What used to yield amazing...
View ArticleSetting the Right Goals for Your Website
“What does success look like to you?” This is the question I lead with when I sit down with a client to determine their Internet marketing strategy. Usually their response is, “I want to be number one...
View ArticleState of the Industry
Plastic Surgery Studios has helped clients in the plastic surgery industry exceed their goals for over 15 years. This year, we are reaching out and sharing our wealth of information with everyone....
View ArticleSimple Website Usability Tips
Our marketing department gets this question a lot: “How can I give my visitors a better user experience?” I love the fact that this comes phrased as a question, and the asker is (hopefully) genuinely...
View ArticleDo Facebook, Google+, and Twitter Even Matter?
Social media is, without a doubt, here to stay. For years, businesses have been trying to leverage these networks effectively to improve upon or achieve their business objectives. Which social networks...
View ArticleWebsite Redesigns Improve Search Engine Traffic
Virtually everyone knows that having a presence on the web is a crucial component for a successful business, but what many don’t realize is that maintaining your site and staying current with the...
View Article‘How To Get Started’ With Your Internet Marketing
Figuring out which services you really need or where you should begin with your Internet marketing can be a very daunting task. Our goal is to help alleviate some of that confusion and guide you toward...
View ArticleSending the Right Message
Despite the increasing popularity and “normalcy” of plastic surgery, it is still easy for many to turn their nose up at the entire industry. In a culture where we are constantly confronted with...
View ArticleChoosing the Right Marketing Company
There’s no doubt that the Internet is a major resource for nearly everything, and online marketing is a necessity for spreading awareness of your business and building your clientele. However, how you...
View Article7 Social Media Marketing Tips
Plan Ahead Take advantage of social media management systems, such as Hootsuite™ and Tweetdeck by Twitter. Both Hootsuite™ and Tweetdeck allow you to schedule posts ahead of time much like Facebook...
View ArticleAvoid Overuse of Stock Photos
The photos that you use for your website play a major role in attracting customers. When choosing these pictures, it’s important that you not only stand out from the competition, but also appeal to...
View ArticleHow Can a Blog Help My Website?
A blog allows you to keep consistent, high-quality content on your website, which increases your practice’s exposure and helps achieve the ultimate goal: lead generation. Relevant, quality content...
View ArticleBack From the ASPS Meeting in Chicago
That’s a wrap! The ASPS meeting in Chicago is over and the Plastic Surgery Studios team is back home in warm (yay!) Southern California. We had the pleasure of meeting with many of you and hope to see...
View ArticleThe Benefits of Using WordPress
Around since 2003, WordPress is a popular choice for managing websites and blogs and is used by more than 22 percent of the top 10 million websites. While there is a wide range of programs used for...
View ArticleDo Facebook, Google+, and Twitter Even Matter?
Social media is, without a doubt, here to stay. For years, businesses have been trying to leverage these networks effectively to improve upon or achieve their business objectives. Which social networks...
View ArticleWebsite Redesigns Improve Search Engine Traffic
Virtually everyone knows that having a presence on the web is a crucial component for a successful business, but what many don’t realize is that maintaining your site and staying current with the...
View Article‘How To Get Started’ With Your Internet Marketing
Figuring out which services you really need or where you should begin with your Internet marketing can be a very daunting task. Our goal is to help alleviate some of that confusion and guide you toward...
View ArticleSending the Right Message
Despite the increasing popularity and “normalcy” of plastic surgery, it is still easy for many to turn their nose up at the entire industry. In a culture where we are constantly confronted with...
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